Au Pays de la Fleur d’Oranger
A few flowers at his feet and above him the stars.” -
Au Pays de la Fleur d’Oranger is a unique fragrance brand dedicated to creating olfactive narratives that recount the stories of over 100 years of the Roux family’s history. Their passion still blooms in the fields of the Bitter Orange and Centifolia trees that grew in La Colle sur Loup, near Grasse. Long before perfume reaches your skin, the fragrance creation process begins with flowers. For Virginie and Antoine Roux, the founders of Au Pays de la Fleur D’Oranger, it’s the regional flowers from the famous region of Provence: Rose, Jasmine, Lavender, Fig, Iris, Tuberose and of course the flower that shaped their family’s destiny since 1903
Antoine's grandfather, Victor, was Flower Commissioner to the Grasse perfume factories. Growing up in the comforting scent of the Bitter Orange flower, Virginie and Antoine naturally maintained the family tradition of cultivating the legendary resources of this region. United by their local dedication to their beloved fragrances, the Rouxs live a true tale of passion and together turn a page in the history of perfume.
What inspires us? Since our inception in 1998, it has been the infinite possibilities of fragrance and its ability to transform our moods, our emotions, and reach into the deepest recesses of our memories. We create each Au Pays de le Fleur D’Oranger fragrance by building a timeless bridge between the respect for our illustrious past and our commitment to the future. Our layered blends of local flowers and high quality ingredients from around the world accentuate the depth and complexity of each perfume, creating sophisti-cated, classic scents composed by Perfumer Jean Claude Gigodot. Au Pays de la Fleur D’Oranger fragrances are exquisitely packaged and offered in two distinctive collections: Les Inédits and Néroli Blanc. every fragrance plays its part.
The Creators, Virginie and Antoine
Welcome to the scented world of Au Pays de la Fleur D’Oranger, established in 1998 through the artistic vision of Virginie and Antoine Roux and their desire to promote the beauty of the flowers of the French Riviera. Their passions, travels and their family’s unique history create transformative and exquisite fragrances of uncompromising quality.
“Creating a brand of excellence is not a simple task, nor is transforming an idea into creation. To share them because we beleive in them is certainly our driving force. Antoine and I are guided by the same creative intentions, our desire for authenticity and our loyalty to the land of our ancestors, the fields of ruits and flowers. Discover other countries, other cultures, imagining our products in new horizons, all accompany our evolution and feed our creativity. We put our soul into our fragrances. Each bottle evokes a special sensation of happiness, between luxury and simplicity, between truth and tranquility”.
Founders, Virginie and Antoine Roux.
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