BePolar undermines preconceptions about bipolar disorder to make inner conflicts and contradictions of the self pure and authentic beauty. BePolar investigates human beings’ individuality, many-sided and multicolour, to exalt their extraordinary instability. BePolar is conceptual luxury. BePolar is art.
The perfume maker Orazio Angelo Pregoni presents an unconventional, irreverent, creative and conceptually complex fragrance line: BEPOLAR.The perfume maker Orazio Angelo Pregoni presents an unconventional, irreverent, creative and conceptually complex fragrance line: BEPOLAR.Four evocative scents strike at the very core of each individual, exhorting everyone to be at the centre of attention (Be Polar!) and not to be afraid of differences and originalities.Four fragrances are named after the breakdown of a molecule used to treat bipolar disorder: C21, sweet and fresh, gives off the notes of jasmine and tonka bean; H21, flowered and light, a flood of rose, musk and vanilla; CIN4, ambiguous, releases elderflower, anise and tobacco; OS, wild, strikes the senses with patchouli, cardamom, oud and Tuscan tobacco.
BEPOLAR perfumes are superimposable to let our dominant character traits lead us to a multi-sided happiness.The packaging reminds of a medicine’s capsule and develops an innovative functionality: the perfume is immediately available by opening one of the two halves, not bottle stoppers, but an essential part of a single packaging, primary and secondary at the same time, made of black plastic and glass. Simple linearity then, because art itself is pure luxury.